Course description: This course introduces creatives to the transformative potential of data analytics, robotic process automation (RPA), and artificial intelligence (AI) in enhancing their creative workflows. Over eight sessions, participants will explore how these technologies can optimize campaigns, streamline operations, and elevate content creation. The course begins with an introduction to data analytics, highlighting how analyzing customer data and creative performance metrics can drive more targeted and impactful campaigns. As participants progress, they will learn to apply advanced analytics techniques, automate repetitive tasks with RPA, and integrate AI into various creative processes like video production and design. The course emphasizes both theoretical knowledge and hands-on experience, ensuring participants leave with practical skills to implement immediately in their creative roles. From building dashboards to visualize campaign data, to automating operations, and leveraging AI for innovation, participants will gain invaluable insights into future trends and best practices for keeping their creative work at the forefront of technology.
Skills Learned:
- Analyze and apply data insights to optimize creative strategies
- Automate repetitive tasks using RPA to improve operational efficiency
- Utilize AI tools to enhance video production, design, and content creation